BTMC-136 TOURISM MARKETING IGNOU SOLVED ASSIGNMENT (2020-21) EM ISC

BTMC-136 TOURISM MARKETING
Tutor Marked Assignments
Course code: BTMC-136
Total marks: 100
(2020-2021)
Assignment A
Answer the following in about 500 words each.
1. Explain the elements of Marketing Mix in brief. 20
2. What are the factors influencing pricing decisions? Explain with the help of examples 20
Assignment B
Answer the following questions in about 250 words each.
3. Describe the four major components of Holistic Marketing Concept. 10
4. Enumerate and explain the components of the Promotion Mix? 10
5. What is the importance of Physical Evidence as a P of Tourism Marketing? 10
Assignment C
Answer the following questions in about 100 words each.
6. What are the demographic variables used for segmentation? 6
7. Explain the Tourism Product Life Cycle with examples 6
8. What are the major sale Promotion tools? Explain with the help of examples 6
9. Discus the levels of Tourism Planning 6
10. Write short notes on any two of the followings. (2 X3 =6)
a) Positioning Methods
b) Brand Architecture
c) Destination Marketing Organizations (DMOs)