IBO-02 COURSE TITLE : INTERNATIONAL MARKETING MANAGEMENT 2022-23

TUTOR MARKED ASSIGNMENT
COURSE CODE : IBO-02
COURSE TITLE : INTERNATIONAL MARKETING MANAGEMENT
ASSIGNMENT CODE : IBO-02/TMA/2022-23
COVERAGE : ALL BLOCKS
Maximum Marks: 100
Note: Attempt all the questions.
Q1.
Explain the various steps involved in the process of international marketing research. Also discuss the complexities of International marketing research.
(20)
Q2.
Discuss the objectives and key issues in international marketing communication.
(20)
Q3.
Write short notes on the following:
a) International marketing control
b) EPRG Orientation
c) Transfer Pricing
d) E-business
(5×4=20)
Q4.
Differentiate between the following:
a) Licensing and Contract manufacturing
b) All you can afford and Share of voice approaches of advertising budget
c) Domestic Agent and Domestic Merchants
d) Census and Sample method of data collection
(5×4=20)
Q5.
Comment briefly on the following statement:
a) There are certain special factors to be considered in export packaging.
b) In reality it is possible for a company to manage the publicity campaign by following few steps.
c) Firms face certain unique problems while marketing services internationally.
d) Presentation of the research report can be done in two ways: informal and formal.
(5×4=20